HAKURAKUSEI

HAKURAKUSEI embodies the philosophy of "ultimate food sake" with its clean, sharp profile that perfectly complements cuisine. Launched in 2002 by fifth-generation brewer Niizawa, this award-winning brand revolutionized the struggling brewery's fortune. Despite complete destruction in the 2011 earthquake, HAKURAKUSEI emerged stronger, continuing to evolve while maintaining its signature reduced sweetness and exceptional pairing versatility.

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Niizawa Brewery

新澤醸造店

Introduction

The brewer of “Hakurakusei", aiming to deliver the “ultimate food sake”. The Miyagi-based brewery, founded in 1873, was destroyed by the Great East Japan Earthquake in 2011 and successfully restored by end of the same year.

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